We've all seen the ads. We've walked past the store in the mall (and, if you are anything like me, got violently ill). Some of us may have even been INSIDE the store, for whatever reason.
Abercrombie and Fitch.
Clothes for the yuppies. (in my opinion)
A&F CEO Mike Jefferies has recently said, in an interview, that they won't carry plus size clothing for women because "He doesn't want larger people shopping in his store, he wants thin and beautiful people", according to Robin Lewis co-author of The New Rules of Retail and CEO of newsletter The Robin Report. Jefferies goes further and says he doesn't want his core customer base to be people that would be considered "uncool". His clothes are meant for the "cool kids"
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that......In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."
That's what Jefferies told Salon magazine in 2006.
Okay, I get it.....you don't want someone like me to wear your clothes. That's awesome and completely okay. But what about that plus size girl still in high school? She's getting picked on already by her peers, now some CEO of some clothes line is basically doing the same thing? It's sickening...it's pathetic.
|Mark Jefferies; CEO of Abercrombie and Fitch|